There is an endless array of “social” networking sites you can use to stay in front of your current customers. Facebook is the best of the bunch because it sells you their customer’s data for advertising. The other great thing is that people are literally glued to it. It holds a lot of sentimental value to people because it’s the story of their family, and that’s the perfect place to put an ad.
On your “fan page”, you can advertise as much as you want for free by making “posts”. However, first you need “fans”, and you basically get them by asking people “to like you”. Sophomoric as it sounds, you literally need to be the most popular kid in school to rule your industry.
Once you have some “fans”, it’s time to start making some posts. You can make “updates” about mundane events, such as “Stirring soup!”, or important events such as a “Going out of business because I didn’t use Facebook sooner”. Your advertisement then enters into the subscriber’s feed, which is pretty much a giant news story about their life. They see your photos and events every so often and end up forgetting they are actually looking at advertisements.
After awhile, your page starts to grow on its own. People post photos, comments, and “check in” at your business therefore telling their 5000 “friends” that they are at your business. It’s word-of-mouth on steroids!
If you’re not overwhelmed by that introduction, don’t forget about these other great social networking sites. They are free and totally awesome!
